Tips for your small business website

Often the first thing a customer will see, it’s important to make a good first impression when it comes to your website. Here are a few do’s when it comes to small business web design.

Keep it Simple

Simplicity is key for small business websites. A nice, logical layout and a clear call-to-action is all you need. Keep it clean and away from “design clutter” – which can overwhelm customers. Make the user experience a good one. The same goes when it comes to colors and fonts. Stick with three, max.

Less is More

Cramming too much information on a web page will drive customers away. Keep it simple and easy-to-understand with headlines and bullet points and minimal text.

Good Images

Relevant, visually-appealing images will help grab your customers’ attention. Make sure your images are relevant to your business and optimized for web. Non-stock-image photos are a plus. Also, make sure they’re optimized for the web as too big of an image will create a slow load speed.

Mobile Friendly Improves SEO

When your site is optimized for both desktop and mobile devices, your SEO automatically goes up. Add in some relevant, business-related keywords and you’re on your way to a great site with a great ranking.